Devil’s Draught
A fictional beer brand created by the Brief Club to give designers an opportunity to develop their brand identity skills. I love drink packaging, particularly alcohol labels, so when I saw this I couldn’t not give it a go. I gave myself the afternoon to create the entire brand from scratch so I focused more on the label as I want to improve my illustration skills.
Inspired by Punch & Judy puppets, I experimented with moody colours, disjointed letters, and engraving techniques to create a devilish circus scene.
